How do I set up the transaction account

Set up your financial campaign account

Payment services are provided by our partner Lemon Way. We open a personal account in Lemon Way for each campaign maker, where the campaign funding goes during the campaign.

After a successful campaign, funding is transferred to the bank account designated by the campaign maker, minus the commission of, as well as transaction costs.

To open the account, you need to send us:

- Details of the bank account to which the funds of the successful campaign are transferred: IBAN + BIC + name of the bank + account holder’s name + account holders email).

If the campaign sum exceeds 15 000 euros, you also need to send us the following authentication documents:

- Picture of a valid identity card or passport. Driver’s license is not enough. The image must be of good quality so that the document is easily legible. Identity card needs to be photographed from both sides.

- Proof of address. This is an image from a document that proves campaign maker’s residence. For example, an electricity bill issued within 3 months period with campaign maker’s name and address.  It is also possible to order an official document from e.g. the Finnish Population Register Centre.

- If the applicant is an organization, we also need a Business ID, contact information and picture of the organization’s registration certificate

If the entity in whose name the account is opened is not resident in Finland, ETA or EFTA country, we need a double authentication. Contact

These documents should be sent to us by e-mail to

Create your campaign page

Take your time

It takes easily 1-2 weeks to make a nice project page, although some campaign makers needed only a day. When you are ready, send it to us to check. This might take up to five working days.

Your presentation does not need to be pro

it is enough that you can make your point clearly enough – and just be You: open, nice, honest. It never hurts to add a pinch of humour in as well.

Be brief

Often presentations are too complicated, as people know so much about the project. It is hard to cut off all those nice extra dimensions, but usually it is worth the pain. Here are some ideas you might want to keep in mind.

Keep it simple

This does not mean stupid, or short. Think about ONE point that is most important in your project – and cut the others, or put them in the end of you text.  Find the core.


This is the showstopper that forces people to take a look at your project. But it needs to be something about the project, not just a gimmick that has no other meaning than itself. How can you express your point in some surprising clever illustrative interesting way?


Can you tell about your project with something concrete, like facts and images, rather than with abstract descriptions?


Make people believe in you and your project. Make them understand that it is important, beautiful or unique.

Use emotions

Make them weep, get exited, angry, laugh… you know. Touch them.

Tell a story

Stories seem to stick to people. If there is a story to your project, you might want to use it, or see if you can form your presentation into a story form.

Add a video

Make a video presentation of your project. Upload it to Vimeo or YouTube and add the link in the Mesenaatti campaign form. Video should be HD quality. Use the word in the name, so that it can be found in search.

Video is not mandatory. You can also put place a photo, picture or logo in its. However, video makes your campaign more interesting and personal. It also shows that you are making an effort.

The video does not have to be a professional. It is enough when you are yourself and tell your message clearly. You probably want to tell the following in the video:

- Who you are and what your project is all about

- Why your project is unique

- How much funding you need and how it will be used

- What kind of cool rewards you offer

- Ask people to tell about your campaign in their social networks

- Thank the audience

At its simplest, the video can be shot even with your mobile phone. However, if you need help with the production of the video, you can ask for guidance of professionals, or open up a discussion in Mesenaatti campaign makers Facebook group (in the Info). Remember to respect intellectual property rights. Do not include in your video images or music, which you do not have access to. Here are a few services where you can find sounds and music: SoundCloud, Vimeo Music Store, Free Music Archive, ccMixter.

Write a good campaign presentation

Finnish and English works both in Finnish and English, and you can write your campaign presentation in both languages. You can change the language from the top of platform. When you have clicked English, everything you do to your campaign page, including the rewards, goes to the English side; and vice versa with Finnish. Other languages you can just add in a suitable place within the English and Finnish texts. We will soon also provide a Swedish version of the service.

Title or name of the campaign

Give your campaign a short and catchy title. The title can have a maximum of 75 characters.


Write a caption, which can be up to 250 characters.

Ingress should make it clear what your campaign is about. What you are doing and why.

Presentation text

Write a body text. The text can be any length. However, brevity is a virtue. You should clearly tell what the project is all about, why you want to implement it, how much funding you need and how funding will be spent.

You can add text, images, videos and links.

In discussing money,  avoid the words “give” or “donate” – Finnish law forbids donation based fundraising without a license from the police. Good words are “fund”, “support”, “enable” or “take part”.

If your organization does have the fundraising permit, you can of course freely use these words if you are doing a donation based or a hybrid campaign.

Project card

Project card is the white card on your project that is a link to your personal campaign page from other pages in Mesenaatti, such as the Mesenaatti front page.   Its text is formed automatically as the beginning of your ingress.

Project card image

Choose the kind of image that tells as much as possible about your project. If you do not represent a well known brand, logo is not necessarily a good choice. One photograph or portrait can tell more than a thousand words.

Status card

Status card is the dark gray card on your own campaign page, indicating the duration, the minimum goal and the actual goal of the campaign; as well as the current status of funding.

Campaigns end on your chosen day at 23.59.

Info card

This is a the light gray card on you campaign page, and it is meant to present the campaigns authors with a small image, a brief text, as well as their social median and website links.


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