Pre-sale
On Mesenaatti backers order your product in advance. The campaign page, payments and visibility are ready. The commission is charged only on the proceeds of a successful campaign, so a failed campaign costs you nothing.
Many small entrepreneurs proceed in the same order. First the website, then the shop platform, then the production batch. Only at the end do you find out whether anyone buys. A shop can be opened in an evening, but it does not bring a single visitor. The stock is paid for before the first order.
A pre-sale reverses the order. You tell people about the product, set a minimum goal and produce only when there are enough orders. If the goal is met, you have the funding, your first customers and proof of demand. If it is not, you have not ordered a single unit and you pay us nothing.
Own web shopYou only know the demand once you have produced and opened the shop.
Mesenaatti pre-saleThe minimum goal tells you the demand before production.
Own web shopYou produce on an estimate and carry the stock risk.
Mesenaatti pre-saleYou produce to match the orders.
Own web shopYou build and maintain the shop, payment methods and data protection yourself.
Mesenaatti pre-saleThe campaign page and payments are ready. Payments are provided by Stripe.
Own web shopYou bring in all the visitors yourself.
Mesenaatti pre-saleThe campaign is also shown in Mesenaatti's campaign list and search.
Own web shopA product page sells a product.
Mesenaatti pre-saleThe campaign page tells the story, the maker and the goal. The backer is on board from the start.
Own web shopThe money arrives as sales progress.
Mesenaatti pre-saleThe funds are paid out when the campaign ends, once the minimum goal has been passed. By separate agreement a partial payout is possible before the end date.
Own web shopCosts for the platform, add-ons and the payment service, even when there are no sales.
Mesenaatti pre-saleNo start-up or monthly costs. The commission is charged only on the proceeds of a successful campaign.
Decide what the backer gets and at what price, for example a product, a product family or a pre-order.
The minimum goal is the amount at which it makes sense to start production. The smallest possible goal is 500 €. When the pre-sale passes the goal, the campaign proceeds are secured.
The campaign is reviewed before it goes live. Share the link in your channels and keep backers updated.
When the campaign ends and the goal has been met, the funds are paid out after identification. If needed we can agree on a partial payout before the end date.
Price the first batch as a reward and produce to match the orders.
Build separate rewards for sponsors, such as a larger batch of the product or visibility.
During the campaign you keep telling new people about the product. When you open your own web shop, it already has an audience.
If the product or content continues, monthly support gives the backer a subscription and you predictable funding.
These are finished campaigns that passed their goal. Every campaign is different, and past results do not guarantee the next one.
Of the fashion and design campaigns 30 / 51 have reached their goal, of the consumer product campaigns 18 / 50.
The sales may also become subject to VAT.
The reward has to be delivered in the way and at the time promised.
Let's talk about whether your product suits a pre-sale and how to build the campaign.
