For municipalities: hybrid funding

Your municipality's euro, multiplied by residents' support

When a municipality funds a project together with its residents, the same grant achieves more. The project also gets funding from the people it matters to. Mesenaatti has tested hybrid funding with cities, and the model suits municipalities of any size.

City pro pages: Mun Tampere, Jyväskylä, Turku

Ask for more information See the Tampere example

Why hybrid funding pays off

Crowdfunding is a central part of the new participatory society. On the platform, a municipality meets different fields of activity around shared action and can support what matters to the people involved and to the residents themselves. It makes sense to go where people are already active.

When an institution is involved, people trust the campaign more. The municipality's support signals that the project has been assessed and the goal is realistic. This makes it easier for the public to join, brings in more supporters and raises the average contribution. The funding gets a multiplier effect.

Tested in Tampere

In the Mun Tampere hybrid funding pilot, the city and the public funded 13 projects together. With the city's €24,180, the projects received €56,070 in total, as the public contributed €31,890. The city's money more than doubled.

projects funded
13
city funding
€24,180
public funding
€31,890
total funding
€56,070

See the Mun Tampere campaigns →

How the minimum goal was split in the Mun Tampere pilot
Public 60% City 40%

Example: Tampere Hacklab. The minimum goal was €4,000, and the city committed to paying 40% of it, or €1,600. 51 patrons raised €3,540, and the project received €5,140 in total.

All in all, projects from Tampere have received over €216,000 on Mesenaatti through 39 successful campaigns. The best known is the Finnish Museum of Games, which 1,120 patrons funded with €85,860 even before the cooperation with the city.

How it works

  1. The municipality sets the framework. You decide the theme, budget, selection criteria and the way your share is allocated.
  2. Projects apply and run campaigns. Applicants launch their campaigns on Mesenaatti and gather support from their own networks.
  3. Residents show the direction. Crowdfunding shows which projects have real demand and a committed community. With their own contributions, people steer where the shared money goes.
  4. Funding is paid only to successful projects. The municipality's share is paid only to campaigns that reach their minimum goal.

The model complements traditional grant-making.

Ways to take part

  • Euro for euro

    The municipality ties its share to the money people raise: for every euro from the public, the municipality gives a euro, doubling the funds raised. The municipality's share is at most half of the minimum goal.

  • Open call

    Applicants start their campaigns, and the municipality freely chooses which projects to support and with what amounts. Suits you if you want to see the public's interest before deciding.

  • Seed funding

    The municipality funds the start of a project and then brings in funding from private individuals, companies and other organisations.

What the municipality gets

  • A bigger funding pot. When private funding is combined with the municipality's, projects receive more than the municipality could offer alone.
  • Participation in how funds are used. The funding model inspires and commits. Residents see what the money does and influence it themselves.
  • Transparency. Projects, amounts and supporter numbers are visible to everyone.
  • Agility. Funding can work quickly when situations arise, not only at the next application round.
  • A new way to apply for public funding. Suits those for whom the traditional grant process is difficult, and makes smaller projects lighter to carry out.
  • A ready-made platform. Mesenaatti takes care of payments, campaign pages and reporting.

Your own page for the municipality's projects

Mesenaatti.PRO is a collection of crowdfunding tools for municipalities, foundations, companies and other institutions. We tailor a crowdfunding page for the municipality that presents several campaigns and makes the Match Funding campaigns easy to find.

Read more about Mesenaatti Pro

Mesenaatti is a Finnish crowdfunding platform that has been operating since 2012. Nearly 7 million euros have been raised through it for more than 1,000 campaigns.

Let's plan your municipality's model together

Let's talk about your work and tailor an operating model that suits you.

Book a 30-minute introduction

Marko Tanninen
[email protected]
040 720 0880

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