For foundations: hybrid funding

Your foundation's euro, multiplied by public support

When a foundation funds a project together with the public, the same grant achieves more. The project also gets funding from the people it matters to. Mesenaatti has tested hybrid funding with cities, and the model is now available to foundations too.

City pro pages: Mun Tampere, Jyväskylä, Turku

Ask for more information See the Tampere example

Why hybrid funding works

When an institution is involved, people trust the campaign more. A foundation's support signals that the project has been assessed and the goal is realistic. This makes it easier for the public to join, brings in more supporters and raises the average contribution.

Tested in Tampere

In the Mun Tampere hybrid funding pilot, the city and the public funded 13 projects together. With the city's €24,180, the projects received €56,070 in total, as the public contributed €31,890. The city's money more than doubled.

projects funded
13
city funding
€24,180
public funding
€31,890
total funding
€56,070

See the Mun Tampere campaigns →

How the minimum goal was split in the Mun Tampere pilot
Public 60% City 40%

Example: Tampere Hacklab. The minimum goal was €4,000, and the city committed to paying 40% of it, or €1,600. 51 patrons raised €3,540, and the project received €5,140 in total.

All in all, projects from Tampere have received over €216,000 on Mesenaatti through 39 successful campaigns. The best known is the Finnish Museum of Games, which 1,120 patrons funded with €85,860 even before the cooperation with the city.

How it works

  1. The foundation sets the framework. You decide the theme, budget, selection criteria and the way your share is allocated.
  2. Projects apply and run campaigns. Applicants launch their campaigns on Mesenaatti and gather support from their own networks.
  3. The public shows the direction. Crowdfunding shows which projects have real demand and a committed community.
  4. Funding is paid only to successful projects. The foundation's share is paid only to campaigns that reach their minimum goal.

The model complements traditional grant-making.

Ways to take part

  • Euro for euro

    The minimum goal is split in half: for every euro from the public, the foundation gives a euro. The foundation's share is at most half of the minimum goal.

  • Open call

    Applicants start their campaigns, and the foundation freely chooses which projects to support and with what amounts. Suits you if you want to see the public's interest before deciding.

  • Seed funding

    The foundation funds the start of a project, and the rest is raised from private supporters and other funders. Suits projects that need to look credible from day one.

What the foundation gets

  • More impact with the same budget. The grant attracts private funding alongside it.
  • Visible demand. The number of supporters shows who the project matters to.
  • Transparency. Projects, amounts and supporter numbers are visible to everyone.
  • Speed. Funding reaches projects during the campaign, not only at the next application round.
  • A community around the projects. Supporters become the project's first users, visitors and advocates.
  • A ready-made platform. Mesenaatti takes care of payments, campaign pages and reporting.

Mesenaatti in brief

Mesenaatti is a Finnish crowdfunding platform that has been operating since 2012. Nearly 7 million euros have been raised through it for more than 1,000 campaigns.

Read more about Mesenaatti Pro

Let's plan your foundation's model together

Let's talk about your work and tailor an operating model that suits you.

Book a 30-minute introduction

Marko Tanninen
[email protected]
040 720 0880

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